Arcade Projects draws its name from German philosopher Walter Benjamin’s opus, The Arcades Project. In his work, Benjamin analyzes the glass-and-steel-covered corridors of Paris. Benjamin beholds the Arcades as the center of both the commerce and culture of Paris shaping the very nature of the city.
We believe as Benjamin did— that small brands and businesses have the power to transform cities and communities through a mastery of both commerce and culture. We also believe that the Arcades serve as a model for exploring today’s landscape, where brands must straddle digital and physical environments.
Arcade Projects help brands navigate both their online and physical presence through web and graphic design, branding, marketing, PR, events and more. We aim to create entire cultures and communities around our clients, just as the Arcades did in 19th-century Paris.
Arcade Projects was founded by Drew Kaufmann. Drew has 5+ years of experience in creative industries. He studied Fashion Business at NYU’s Gallatin School of Individual Study. Since then he has held positions at Orley, Soulland, Moda Operandi, Maison Kitsuné and Bird Brooklyn. Over the course of his career, Drew has held positions in design, marketing, buying and public relations. Drew assisted with the opening of Soulland’s flagship store in Copenhagen as well as Maison Kitsuné’s flagship in New York. Additionally, he spearheaded the launch of Million Goods, a retail concept that combines streetwear (in particular Japanese streetwear) with an in-house sake bar and hi-fi listening lounge.
We are currently working on some tees, but you can grab our partners' tees at the link
Million Goods Classic Logo Tee
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